AVID PR™ professionals’ long-standing relationships with print and broadcast editors foster high-impact, high-value articles and stories. These include news articles, customer case studies, executive Q&A’s, bylined articles, corporate profiles and other types of feature stories. Our team drafts and distributes effective announcements and pitches, secures media interest, schedules client, influencer and end-user interviews and provides follow-up.
Reactive programs also provide real opportunities for companies to glimpse the industry trends that publications and editors will cover. Additionally, they enable AVID Public Relations™ to position clients for inclusion in relevant, upcoming articles. We leverage the information to contact the appropriate editors, send them compelling information and secure client placements.