Four years ago, while working at a Top-5 global public relations agency, I thought about opening a firm that catered exclusively to small and emerging tech companies. My goal was to offer industry-best practice media and influencer relations, for startups, while delivering the highest ROI for building clients’ industry thought leadership.
In addition to offering these services, I was looking for a pricing model that would be profitable for the firm and best serve the needs of startup clients.
The firm we envisioned would rely heavily on fostering and nurturing client relationships with industry influencers. This forced us to examine the billing models from a different perspective. Which turned out to be hugely positive.