Here is a recently published article of ours that discusses the different pricing models used for public relation and the need for innovation:

The Internet has eaten great swaths of the traditional media industry and the leviathans in publishing have been hobbled as citizen journalism, blogging and personal publishing have ascended.

The public relations industry continues to transition too — as the dominant, large and generalist global firms compete against scrappy, nimble boutiques, especially those which are specialists. What all agencies, regardless of size, have recognized and adapted to (if they want to survive); is that there is less emphasis on traditional media relations and more on influencer relations, content creation and social media.

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