We leverage our deep expertise and relationships with the key individuals that directly affect consumers’ and decision makers’ perceptions and behaviors. At AVID PR™, our influencer relations program enables small and emerging businesses to connect with and successfully engage the strategic individuals that affect decision makers. Furthermore, we work to integrate influencers tightly into every facet of media relations campaigns.
We work with a spectrum of B2B and B2C industry influencers, finding a tailored mix that generates the highest ROI. Our specialists identify, connect and successfully engage an evolving group of key individuals that affect consumers’ and decision makers’ perceptions and behaviors. Influencers include industry analysts, academics, industry association executives, think tanks, NGOs and consumer advocates, among many others.