AVID Public Relations is transforming its business to exclusively represent in-house IP teams law firms and defensive patent management organisations in the US.

Leveraging more than two decades of IP communications experience, the firm says it is uniquely capable of gaining awareness of, and industry thought leadership for, IP executives, their rganisations and activities.

“AVID PR is the only firm optimised for maximising clients’ success in their public relations activities, where their technology and intellectual property intersect,” said Edward Schauweker, CEO of AVID Public Relations. “We look forward to building on the decades of experience our team has in driving thought leadership campaigns that support IP organisations’ activities.”

Corporate IP teams, IP law firms and patent management organisations have unique media and influencer relations needs. AVID PR designs and executes tailored public relations campaigns that bolster activities unique to IP organisations, including:

  • Developing and effectively communicating messages regarding the value and differentiators of IP assets;
  • Announcing IP acquisitions, sales, key licensing, as well as patent grants and copyright registrations; among others;
  • Supporting speeches, roundtable discussions, testimony and amicus briefs to industry and government with coverage in key media;
  • Projecting the value and key differentiators of a patent management organisation to potential partners, licensees and aggressors via media and industry influencers regarding IP assets, cross licences, etc;
  • Supporting public responses to demand letters, threats of assertion and other protective actions;
  • Driving awareness of IP Law firms’ specialisations, capabilities, experience and other differentiators to assist in new client business development;
  • Supporting defensive prosecution of patentability and validity challenges; and
  • Gaining awareness of published defensive publications and the context for their creation and value.

AVID PR works with clients to ensure that their value and activities receive significant exposure with the IP, business and industry trade audiences which matter the most. The firm drives campaigns that foster IP executives’ credibility as industry thought leaders, while ensuring that their legal activities are well understood – and accurately and positively reported by the media.

In addition, it says its team frequently serves as a bridge between an in-house IP team and corporate communications, seamlessly ensuring that the IP team’s activities are effectively communicated, while completely aligning with overall corporate messages and strategy. The firm was founded in 2013.